HRH Prince Of Wales had a simple objective. To place the issue of deforestation on the table of the Copenhagen environmental summit at the end of 2009. He knew that building popular opinion behind the cause would drive that agenda, and he invited Cake to deliver it.

Using digital and social media from our London and New York offices we built an online campaign over 9 months that built support for HRH’s cause. Using film, high profile supporters and smart online management – the supporters came. Over a quarter of a million people signed the online petition, and the campaign in total secured over 150 million opportunities to see.

As a result of the campaign, political leaders invited HRH Prince of Wales to make the opening address of the Copenhagen Summit. Revolution magazine awarded Cake the award for Best Use Of Online PR 2009 for the work.