Social media is a term that frequently baffles clients across all disciplines. We all know what it is, and how powerful it can be – but where do you start?

Cake has answered that question for its clients Sony, Carphone Warehouse, IKEA, Geek Squad and Dulux. It provides strategic advice to clients looking to grow its business via social media, and provides services such as content creation, community management, social media analysis and influencer outreach.