As part of an on-going campaign to upgrade British television viewers to Sky+ HD, Cake pulled off this particular spectacle in 2009. Using the screening of Pink Floyd’s 1984 performance of Dark Side Of The Moon screened on Sky Arts, the iconic album cover was recreated for real on London’s Primrose Hill.

Within hours 60 stories appeared online, and 10,000 people flocked to watch the film of how was it done online. News editors watched the online buzz overnight, and the image appeared in six national newspapers the following morning. The Pink Floyd HD story has now appeared in front of over 30 million eyeballs in total.

Sky’s campaign to upgrade viewers to HD continues unabated, with results continuing to confound media and city analysts every quarter.