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		<title><![CDATA[Cake Latest Releases]]></title>     
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		<description><![CDATA[What's going on in the world of Cake ]]></description>
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			<title><![CDATA[Cake Latest Releases]]></title>
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			<title><![CDATA[Palace fan sinks the opposition]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=207</link> 
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			<description><![CDATA[<p align="center">WE HAVE A WINNER!</p>7th May 2008 <br /><p><br />We have a winner! The final of the legendary half time entertainment challenge at Crystal Palace, They Sink It&#8217;s All Over, reached a dramatic climax at Selhurst Park on Sunday as the top five competitors from throughout the season came together for a clash of the best dead ball specialists Palace has to offer.<br /><br />A fitting end to an exciting season of half time entertainment saw Bob Francis of Crawley crowned as the...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=23">Wickes</category>
			<pubDate>Thu, 08 May 2008 08:19:16 -0700</pubDate>
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			<title><![CDATA[THE ENEMY BLITZ THE BALLROOM AT 1940’S GIG]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=206</link> 
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			<description><![CDATA[Last night 1940&#8217;s glamour returned to the streets of London town as the Bloomsbury Ballroom played host to &#8216;The Ballroom Blitz&#8217;, a unique 1940&#8217;s inspired event celebrating the launch of vinvolved &#8211; the UK&#8217;s biggest youth action scheme.<br /><br />The glamorously packed out venue was kept swinging by The Enemy, The Rumble Strips, Martina Topley Bird, The Thirst, a host of cabaret acts and a finale DJ set from Bloc Party. XFM DJ and TV presenter Dave Berry cut a...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=137">V Involved</category>
			<pubDate>Fri, 02 May 2008 10:06:53 -0700</pubDate>
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			<title><![CDATA[London Lovies and Welsh Wailers]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=205</link> 
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			<description><![CDATA[<p>Sky Poll Reveals Nation&#8217;s Heroes</p><p>North versus South, Scotland versus Wales &#8211; regional stereotypes have long been debated but a new poll released today by Sky reveals startling regional differences in the people we consider our heroes. <br /><br />To coincide with Sky&#8217;s current &#8216;Heroes&#8217; season airing on a variety of channels, different regions were asked to choose their ultimate hero. The capital&#8217;s obsession with celebrity culture makes Londoners the m...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=134">Sky</category>
			<pubDate>Thu, 01 May 2008 10:10:56 -0700</pubDate>
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			<title><![CDATA[Kick start your families fitness and get into shape]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=204</link> 
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			<description><![CDATA[<br />&#160;<br />KICK START YOUR FAMILY&#8217;S FITNESS AND GET IN SHAPE! <br />&#160;<br />-Get football fit with The Children&#8217;s Society and Manchester United-<br /><br />&#160;<br />Get your family fit and healthy with &#8216;Shaping Up&#8217;, the first-ever online guide full of family-friendly healthy living tips and advice from The Children&#8217;s Society and Manchester United. <br /><br />&#160;<br /><br />Follow tips from Rooney, Ronaldo and Giggs to get your children active and f...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=59">The Children's Society</category>
			<pubDate>Thu, 01 May 2008 05:30:01 -0700</pubDate>
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			<title><![CDATA[Dozen Delight - Another 12 bands added to V Festival line-up]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=203</link> 
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			<description><![CDATA[DOZEN DELIGHT<br />ANOTHER TWELVE BANDS ADDED TO THE V LINE-UP<br /><br />CALVIN HARRIS &#8226; MICHAEL FRANTI AND SPEARHEAD<br />&#160;ESTELLE &#8226; THE STRANGLERS &#8226; DELAYS <br />&#160;AIR TRAFFIC &#8226; PRESETS &#8226; SAM SPARRO &#8226; ROYWORLD &#8226; THE SCRIPT &#8226; ALPHABEAT &#8226; CAPTAIN<br /><br />The excitement continues to grow for this year&#8217;s V Festival sponsored by Virgin Mobile with the announcement of another 12 new acts. Joining a killer line-up, the newly con...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=19">V-Festival</category>
			<pubDate>Tue, 29 Apr 2008 03:26:33 -0700</pubDate>
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			<title><![CDATA[We have another Wickes Winner!]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=200</link> 
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			<description><![CDATA[<b>WE HAVE A WINNER!<br />Jonathan Palmer Claims Victory As Winner <br />Of Wickes Wall Of Fame 2008</b><br /><br />23 April 2008 <br /><br />We have a winner! The final of the legendary half time entertainment challenge, Wickes Wall Of Fame, reached a dramatic climax at Layer Road on Saturday as the top five competitors from throughout the season came together for a clash of the best dead ball specialists Colchester has to offer.<br /><br />A fitting end to an exciting season of half time enter...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=23">Wickes</category>
			<pubDate>Fri, 25 Apr 2008 10:13:42 -0700</pubDate>
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			<title><![CDATA[We have a winner!]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=199</link> 
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			<description><![CDATA[<b>Glyn Hodgins Claims Victory As The Winner Of Wickes Cross Bar Challenge 2008</b><br /><br />23 April 2008<br /><br />We have a winner! The final of the half time entertainment challenge, The Cross Bar Challenge sponsored by Wickes, reached a dramatic climax at The Britannia Stadium on Saturday as the top two competitors from the course of the season came together for a clash of the best dead ball specialists Stoke has to offer.<br /><br />A fitting end to an exciting season of half time enter...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=23">Wickes</category>
			<pubDate>Fri, 25 Apr 2008 10:09:13 -0700</pubDate>
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			<title><![CDATA[Cone and Get It!]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=198</link> 
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			<description><![CDATA[Yes, it&#8217;s that time of year again - Ben &#38; Jerry&#8217;s Free Cone Day is back! On Tuesday 29 April 2008 selected Ben &#38; Jerry&#8217;s scoop shops across the land, and indeed the world, will be handing out FREE cones and cups of their legendairy ice cream!<br /><br />Ben Cohen &#38; Jerry Greenfield set out to make the best possible ice cream in the nicest possible way back in &#8217;78.&#160; After a year of selling their homemade flavour concoctions, they wanted &#8216;an ice&#8217...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=15">Ben & Jerrys</category>
			<pubDate>Fri, 25 Apr 2008 07:51:05 -0700</pubDate>
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			<title><![CDATA[If We Could Be Heroes]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=197</link> 
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			<description><![CDATA[<br />IF WE COULD BE HEROES&#8230;<br /><br />- Sky Heroes Poll Reveals What Really Makes a Hero - <br /><br />What do Diana, Princess of Wales and Amy Winehouse have in common? What is the link between George Best and Elvis? Whilst not obvious pairings, the answer is they have all been voted amongst the UK&#8217;s ultimate heroes in a survey by Sky, and the results have thrown up interesting insights into people&#8217;s perceptions of what makes a hero in 2008.<br /><br />As part of Sky&#8217;s...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=134">Sky</category>
			<pubDate>Tue, 22 Apr 2008 05:42:00 -0700</pubDate>
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			<title><![CDATA[Cake appointed to revolutionise youth volunteering]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=195</link> 
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			<description><![CDATA[<!--StartFragment--><p><b>v, </b>the independent youth volunteering organisation, has turned to brandentertainment specialist Cake to inspire a new generation of 16-25 year olds tomake a positive impact in their community.</p><p>&#160;</p><p>The agency has been briefed to revolutionise volunteeringamong this age group and will lead a seven-figure creative campaign to motivatemore people to get involved. The appointment follows a three-way competitivepitch.</p><p>&#160;</p><p><b>v</b>&#160;is tas...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=131">Cake</category>
			<pubDate>Fri, 11 Apr 2008 03:09:36 -0700</pubDate>
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			<title><![CDATA[Steeling The Show]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=196</link> 
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			<description><![CDATA[<!--StartFragment--><p align="center"><b>SteelingThe Show</b></p><p align="center">Local Bands Shine in Unsigned MusicShowcase</p><p><b>&#160;</b></p><p><b>&#160;</b></p><p>Yorkshire bands <b>ShotDead, The Magi, Tiananmen, Vegas Child</b>and <b>Silent Film Project</b> havebeaten over one hundred local acts to be the first to perform live on stage atCarling Academy 2 Sheffield for <b>Carling Supports on 17th April</b>.</p><p>&#160;</p><p>Sixteen acts were chosen toperform in showcases across Shef...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=26">Carling</category>
			<pubDate>Thu, 10 Apr 2008 08:10:06 -0700</pubDate>
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			<title><![CDATA[Cake goes Global: We have joined Havas!]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=194</link> 
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			<description><![CDATA[4 April 2008 - London: Havas Media today announced a further expansion of its UK operations with the acquisition of Cake, the market&#8217;s number one independent branded entertainment agency. <br /><br />The move forms part of Havas Media&#8217;s continuing strategy to consolidate its growth in core markets and invest in key sectors such as branded entertainment. The acquisition also forms part of the group&#8217;s drive to offer the market&#8217;s leading global branded entertainment network....]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=131">Cake</category>
			<pubDate>Fri, 04 Apr 2008 02:53:09 -0700</pubDate>
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			<title><![CDATA[I can see clearly now the pain has gone]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=193</link> 
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			<description><![CDATA[<b>Sky&#8217;s revolutionary new technology takes the strain out of viewing</b><br />Tension headaches, crossed-eyes and uncomfortable squinting could be a thing of the past in the not-too-distance future thanks to those long-sighted experts at Sky.<br /><br />Experts from the Sky Innovations team have developed a revolutionary new form of HD TV technology to help out long and short-sighted customers. The concept is simple: new Sky HD boxes &#8211; &#8220;Sky Eye-D&#8221; - will be pre-tuned to ...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=134">Sky</category>
			<pubDate>Tue, 01 Apr 2008 08:20:44 -0700</pubDate>
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			<title><![CDATA[Bristol commuters get ‘Plié Perfect Posture’]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=192</link> 
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			<description><![CDATA[Press Release <br />27th March 2008<br /><br />Bristol commuters get &#8216;Pli&#233; Perfect Posture&#8217;<br />Sky and English National Ballet launch commuter ballet classes in Bristol.<br /><br />Today, English National Ballet dancers took time out from their Sky-sponsored Spring Tour, to provide commuters at Bristol Temple Meads station with an introduction to ballet, and tips on how to get &#8216;Pli&#233; Perfect Posture&#8217;.<br /><br />To support the commuter workshops, Sky, who make ...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=134">Sky</category>
			<pubDate>Fri, 28 Mar 2008 07:52:52 -0700</pubDate>
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			<title><![CDATA[Missed out on V tickets? Catch the coach…]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=191</link> 
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			<description><![CDATA[<!--StartFragment--><p><b>Missed out on V tickets?Catch the coach&#8230;</b></p><p>&#160;</p><p>National Express, the UK&#8217;snumber one coach operator, has the last remaining tickets for this year&#8217;s VFestival in Chelmsford and Staffordshire, which is taking place on 16 and 17 August,thanks to its exclusive admission plus travel packages.&#160; With tickets to the festival sellingout in a matter of hours, disappointed fans now have a second chance to bag aticket to one of the biggest eve...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=19">V-Festival</category>
			<pubDate>Wed, 19 Mar 2008 03:12:48 -0700</pubDate>
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			<title><![CDATA[Hot Tix Sell Out in 90 Minutes!]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=190</link> 
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			<description><![CDATA[<!--StartFragment--><p align="center"><b>HOT TIX SELL OUT IN 90 MINUTES!</b></p><p align="center">NATIONALEXPRESS COME TO THE RESCUE!</p><p>&#160;</p><p>Thisyear&#8217;s V Festival, sponsored by Virgin Mobile, has sold out in just <b>90minutes!</b> Tickets went on sale this morning at 10am and have been snapped up inrecord time, with both Hylands Park, Chelmsford and Weston Park, Staffordshireselling out at a storming pace!</p><p>&#160;</p><p>Butdon&#8217;t panic! This year, V Festival have team...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=19">V-Festival</category>
			<pubDate>Wed, 19 Mar 2008 03:10:51 -0700</pubDate>
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			<title><![CDATA[A Shed Load Of Technology]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=189</link> 
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			<description><![CDATA[A SHED LOAD OF TECHNOLOGY!<br /><br />&#8220;SHEDONISTS&#8221; SWEEP THE SUBURBS<br /><br />11th March 2008<br /><br />The humble garden shed is no more! Alan Cook, aged 58, from Market Harborough has given his shed the ultimate high-tech makeover with a bit of help from Sky&#8217;s technicians, transforming it into his very own private paradise.<br /><br />Complete with mini gym, games console, fridge, lazy-boy armchair, Sky HD, broadband and telephone, his pimped up 3m by 2m will no doubt be t...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=134">Sky</category>
			<pubDate>Thu, 13 Mar 2008 08:59:34 -0700</pubDate>
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			<title><![CDATA[LAD TRIUMPHS AT ROYAL NAVY ‘GOLDEN GLOVES’]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=202</link> 
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			<description><![CDATA[<b>Lancaster&#8217;s finest clinches National Amateur Boxing Title</b><br /><br />Local boxing star of the future, Jack Reay from Lancaster, has triumphed at the national final of the Royal Navy ABA Golden Gloves Championships. The 14 year old won his final bout to take the gold medal this weekend in Knottingley, West Yorkshire.<br /><br />Reay, who trains at Lancaster ABC, weighs in at 57kg. He commented: &#8220;The fight went really well. He was hard to beat &#8211; a very difficult opponent a...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=111">Royal Marines</category>
			<pubDate>Tue, 11 Mar 2008 04:47:55 -0700</pubDate>
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			<title><![CDATA[Carling Supports Sheffield - A Showcase of Local Music]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=188</link> 
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			<description><![CDATA[5 March 2008 <br /><br />Calling all local bands, it's time to pick up your guitars and turn upyour amps with the launch of &#8216;Carling Supports' to coincide with theopening of Carling Academy Sheffield. <br /><br />Carling Supports offers local bands the chance to showcase their musicand be one of the first bands on the bill at Carling Academy 2.&#160;Aspiring bands can enter via www.carling.com by uploading two of theirbest tracks along with a biography and picture. (The closing date toente...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=26">Carling</category>
			<pubDate>Thu, 06 Mar 2008 02:13:01 -0800</pubDate>
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			<title><![CDATA[Lights! Camera! Kettle!  Coming Soon: Monkey’s Eagerly Anticipated Movie Debut!]]></title>
			<link>http://www.cakegroup.com/html/press_release.php?m_id=187</link> 
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			<description><![CDATA[Britain&#8217;s favourite knitted chimp boldly goes where no monkey has gone before in &#8216;A Tale of Two Continents&#8217;, a romp through the history of tea. Monkey&#8217;s breathtaking performance takes the audience on an intriguing journey from ancient China to the modern day, right up to the Rainforest Alliance Certification of PG tips tea suppliers.<br /><br />Excelling in his transition from your humble front room to the silver screen, Monkey stars as Shennong, legendary Emperor of Chin...]]></description>
			<category domain="http://www.cakegroup.com/html/media_centre.php?filter=28">PG Tips</category>
			<pubDate>Tue, 04 Mar 2008 10:25:52 -0800</pubDate>
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