Did you have a go? 22,000 people did, hunting down gadgets in our online game Wonderland for Carphone Warehouse. We stuck on 50,000 Facebook fans across the Christmas break and got 2012 off to a flyer.
Facebook talked, we listened. With more than 100,000 Facebook fans demanding to spend the night in an IKEA store, we thought we’d make their (sweet) dreams come true. Last night, 100 lucky IKEA-lovers got to bed down in the Lakeside store, enjoying massages, beauty treatments and celeb-narrated story time… The stuff of dreams.
The writing was on the wall. When we nipped down to Weybridge to pick up a brief from Sony, the first powerpoint slide contained this image of Dave Grohl. The Foo Fighters being Mike’s favourite band bar none, this was a pretty good omen.
2 months on, and we’ve won not 1, not 2, but 3 big belters of business. 3 highly competitive pitches against world class opposition. 3 very proud victories.
So you’ve now stumbled upon the website of Sony’s social media agency, Sony’s experiential agency and Sony’s brand new PR agency. We’re happy, so forgive the self-congratulatory post.
That said, must crack on. Plenty of work to do… More evidence of it here.
160,000 shoppers through the door at Westfield Stratford City, Nicole Scherzinger being Nicole Scherzinger and Boris Johnson snipping a ribbon. A good morning’s work, launching Europe’s largest urban shopping centre.
Festival season is back. And, this year the Carling Local is bigger than ever.
Kicking off again at Isle of Wight festival-goers were treated to some great entertainment including a guest appearance from Mat Horne on the decks.
Make sure you look out for the Local in August as we move it to V Festival.
The Nintendo 3DS went on sale in the UK last night at HMV. We helped them celebrate with a celeb packed party for 2000 game lovers, entertained by Brit winner Plan B, Russell Kane, Parade and Hadouken.
Check out the action on Sky 3D and Sky 1 over the launch weekend.
We thought the Haka may be slightly intimidating so we asked All Blacks champion Ma’a Nonu to record this simple introduction for the new adidas rugby twitter feed.
Check out the feed here
This is SURREALISTIKA from IKEA – a surreal kitchen sculpture inspired by the Silver Birch tree. SURREALISTIKA aims to celebrate creative design, whilst encouraging us to think about a sustainable way of life.
The sculpture is the centrepiece of IKEA’s presence at The Surreal House exhibition at the Barbican this month. The Silver Birch – inspiration for Swedish designers and artists for centuries – is believed to protect people against evil spirits, as well as symbolising love and fertility. It is used to here to depict a surreal vision of the future when environmental concerns will be at the heart of kitchen design.
The sculpture will be unveiled to the public on Thursday at the Barbican. More pics on Flickr.
A campaign amongst many run by Cake, to raise awareness of the National Youth Volunteers Service – v.
After a 12 month campaign raising the profile and changing perceptions of volunteeering amongst 16-25 year olds, “Good For Nothing” attempted to the raise the profile of individual volunteers set against a backdrop of media coverage around “Broken Britain.”
The outdoor campaign disrupted peoples’ now-inbuilt negative perceptions of youth culture through provocative imagery and copy.
With Cake’s help, v has created over 900,000 youth volunteering opportunities in England.
