Brand Fame is at the heart of Cake’s business; our creativity and groundbreaking ideas have resulted in many high profile media moments over the past 10 years, reaching huge audiences world-wide and creating brand fame for many of our clients.
Cake first demonstrated its expertise in creating brand fame during the launch of the hugely popular Pokémon franchise to the UK. Cake staged a highly theatrical, large-scale arrival of the game in Britain. This encompassed 150 actors, a cross channel ferry, four branded artic lorries, a helicopter, and two Range Rovers. To top it all off, eight motorcycle riders escorted these vehicles into the heart of London. The dramatic arrival created by Cake resulted in widespread media coverage and created instant brand fame for Nintendo’s Pokemon.
Since then Cake has continued to create brand fame for a variety of clients including Evian, by saving Brockwell Lido from being closed by branding the bottom of the pool, an image which could be seen from space!
Or the now-famous turfing of Trafalgar Square for Visit London to draw attention to London’s green spaces and villages.
For more examples of how Cake’s experience in brand fame please click on the below -
