Cake’s knowledge of the blogosphere is second to none. This was proved recently when Cake was recognised for excellence in marketing to bloggers by being awarded the Revolution Award for best use of Online PR for the Princes Rainforests Project campaign in 2010.
While not every marketing campaign is suitable for bloggers, more often than not when we activate a campaign with a great idea behind it, there is a blogger who sees the value in writing about it. Marketing to bloggers has become integral to making a splash online and as the world of digital and PR merged together Cake have established themselves as experts of blog marketing.
Using exisiting strong relationships and bespoke technology that can sift through blogs from all over the world, to find those most relevant, Cake ensure that niche audiences are reached.
To find out more about the online and blog marketing campaigns Cake has activated across the globe, have a look at the case studies below -
